The fashion use of watches

       

A watch is a timepiece, typically worn either on the wrist or attached on a chain and carried in a pocket. Wristwatches are the most common type of watch used today. Watches evolved in the 17th century from spring powered clocks, which appeared in the 15th century. The first watches were strictly mechanical. As technology progressed, the mechanisms used to measure time have, in some cases, been replaced by use of quartz vibrations or electronic pulses. The first digital electronic watch was developed in 1970.

Most inexpensive and medium-priced watches used mainly for timekeeping are electronic watches with quartz movements. Expensive collectible watches, valued more for their workmanship and aesthetic appeal than for simple timekeeping, often have purely mechanical movements and are powered by springs, even though mechanical movements are less accurate than more affordable quartz movements. In addition to the time, modern watches often display the day, date, month and year, and electronic watches may have many other functions. Watches that provide additional time-related features such as timers, chronographs and alarm functions are not uncommon. Some modern designs even go as far as using GPS technology or heart-rate monitoring capabilities.

Wristwatches are often appreciated as jewelry or as collectible works of art rather than just as timepieces. This has created several different markets for wristwatches, ranging from very inexpensive but accurate watches (intended for no other purpose than telling the correct time) to extremely expensive watches that serve mainly as personal adornment (featuring jewel bearings to hold gemstones) or as examples of high achievement in miniaturization and precision mechanical engineering.

Traditionally, men's dress watches appropriate for informal (business), semi-formal, and formal attire are gold, thin, simple, and plain, but increasingly rugged, complicated, or sports watches are considered acceptable for such attire. Some dress watches have a cabochon on the crown and many women's dress watches have faceted gemstones on the face, bezel, or bracelet. Some are made entirely of facetted sapphire (corundum).

Many fashion and department stores offer a variety of less-expensive, trendy, "costume" watches (usually for women), many of which are similar in quality to basic quartz timepieces but which feature bolder designs. In the 1980s, the Swiss Swatch company hired graphic designers to redesign a new annual collection of non-repairable watches.

Most companies that produce watches specialize in one or some of these markets. Companies such as Patek Philippe, Blancpain and Jaeger-LeCoultre specialize in simple and complicated mechanical dress watches; companies such as Omega SA, Ball Watch Company, TAG Heuer, Sinn, Breitling, Panerai and Rolex specialize in rugged, reliable mechanical watches for sport and aviation use. Companies such as Casio, Timex, and Seiko specialize in watches as affordable timepieces or multifunctional computers.