Friday, 24 August 2012

Mavi Fall ‘12/13 Denim Collection

Mavi is one of the fastest growing brands in denim . Originating from Turkey, the brand has made its mark in the competitive markets of US and EUROPE . The company is growing at a fast rate – about 40% last year in Europe – a blistering pace compared to the economic scenario. The company sold close to 3 million pairs of jeans in 2011 – a figure almost 3 times that in 2009.

The new collections of Mavi invite interested views from the industry as it seeks to bring out new concepts and directions. Lets have a look at their Fall / Winter 2012 denim – men’s and women’s. Both collections make liberal use of T400 yarn fabrics and of course regular elastanes. Coated denims seem to be a preference in both the collections as well as suedes .

Women’s Denim Fall Winter ‘12/13

New coated denims in metallic and sueded looks have been introduced .Supersoft feel has been emphasized with more sateen fabrics besides black gold tencel. Color denims further evolve into suedes with deep but soft colors like rust.